APEAL, the Association of European Producers of Steel for Packaging, is a federation of the four major producers of steel for packaging (ArcelorMittal, Tata Steel, thyssenkrupp Rasselstein, U.S. Steel Košice). In total these four companies employ over 200,000 workers in Europe. Founded in 1986, APEAL represents today about 95% of the total European production of steel for packaging.
Your brand needs fans, not consumers.
We design brands and packaging to engage human emotions. We define our work as the strategic deployment of distinctive assets to achieve a brand’s marketing goals.
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