Summary

The goal of this two-day event is to bring together cross-industry packaging professionals to share information on the latest innovation in sustainable and efficient packaging, whilst ensuring the safety and value of the product.

Unleashing Innovation in Packaging 2017
Special Features

Innovation in packaging is crucial to drive competitive advantage, through distinguishing products in the retail environment and engaging consumers at the moment of consumption. The packaging sector is rapidly evolving due to changing consumer lifestyles and buying habits, as well as advances in the technological side of packaging.

This summit will explore new developments in smart packaging, sustainability, technological innovation, automation and digital printing, to improve the potential and output of your business.

It’s all about the EXPERIENCE!

  • Cross sector learning – find out how solutions adopted by other sectors can add value to your business. What can you learn from other industries and vertical sectors?
  • Save time and money – concentrated industry knowledge in two intensive days
  • Case studies – listen to case studies outlining the pros and cons of new and existing packaging projects
  • Networking and interactive – Learn from your peers and build new relationships in our break out and networking sessions
  • Discussion groups – industry-specific roundtable discussions for you to focus on the key issues that affect your business

Who Will You Meet

20+

Cross-Industry
Leading Speakers

100+

Senior Level
Attendees

85:15

Ratio
Corporate : Solution
Companies Providers

How Will You Benefit

100+

Like Minded
Strategy leaders
for Networking

Ideas

Hear About
Groundbreaking
Approaches to
Innovation

Case Studies

Case Studies,
Get the Pros & Cons
of New And Existing Projects

Why Packaging and Why Now?

This will be the first edition of our Innovation in Packaging conference. It has become extremely important, to both packaging producers and customers, to improve the sustainability, utility and profitability of packaging items. This means that packaging producers have a difficult task to be able to deliver new shapes, use new materials, print more colours in greater definition and ensure that this is done economically. We will provide a forum to discuss measures and innovative ideas about how this can be done efficiently and in a positive way for your brand.

Points of Discussion

  • Breakthroughs in intelligent and responsive packaging to reduce waste and encourage recycling
  • Technical Innovations and the future of packaging - high performance resins, injection moulding etc.
  • Shelf packaging - designing with ‘Shelf Space Strategy’ in mind
  • What are the recent innovations in flexible and smart packaging?
  • Digital printing – inkjet and hybrid solutions to promote consumer engagement
  • Exploring options for personalized packaging design and customisation
  • Packaging for a new era of e-commerce and the internet of things
  • Using smart phone technology to inform the consumer in the circular economy; smart labels and data capture

Opportunities for Networking

Meet over 80 like-minded cross-industry leaders and take advantage of the networking opportunities, both formal and informal. The conference is expected to become a platform for fruitful discussion and networking between key packaging executives from around the world working towards a culture of innovation. The interactive program format is structured to maximise learning and networking through fun and informative sessions.

Sessions

DAY ONE - Thursday 8th June

Chairperson Day 1: Virginia Janssens, Managing Director, European Organization for Packaging and the Environment (EUROPEN)

8:00 REGISTRATION AND WELCOME COFFEE

8:45 INTRODUCTION AND ICEBREAKER
Two minutes will be provided to upload one of the main challenges you are currently facing onto our event app

9:00 CASE STUDY 

SOFT POWER – DESIGN (LEADERSHIP) IN A VUCA WORLD

Creative destruction, accelerated disruption – we’re living through seismic technological, geopolitical, financial and cultural shifts. What is the role of design (and designers) in these turbulent times? Amid this complexity and volatility, acceptance and adoption of design as a strategic capability have increased.  Indeed, a growing number of companies are building internal design functions – as a strategic competence. Moira will share an insider’s view on leading design – activating its transformative power to realize innovation, relevance and results.

Moira Cullen, Vice President Global Beverage Design, PepsiCo

9:40 FIRESIDE CHAT 
A discussion on the podium in an interview style to launch the event

  • Marcel Keuenhof, European Packaging Manager, Wessanen
  • Virginia Janssens, Managing Director, European Organization for Packaging and the Environment (EUROPEN)

 

10:20 NETWORKING COFFEE BREAK 

10:50 UNCONFERENCE SESSION
These are participant led, networking group discussions. The aim of the interactive session is to address the main challenges which you are currently facing. We will choose and display 5-10 challenges which were submitted during the introduction. Delegates will be split into groups to discuss one challenge each and a chosen group representative will later report the group’s key findings to the other delegates.

11:30 CASE STUDY

UNNECESSARY PACKAGING IN AMSTERDAM

  • What is the problem in Amsterdam
  • What is Amsterdam going to do about it
  • Solutions for the future

Albert Van Winden, Program Director Optimisation Waste Chain, Gemeente Amsterdam

12:10 CASE STUDY

MORE THAN A “PACKAGING”

  • Mindset change from a functional packaging to a packaging that gives added value
  • The process of change: from design grid to implementation
  • The result on shelf

Esther Verhaegh-Harsono, Project Management & Coordination - Packaging, Leen Bakker

12:50 NETWORKING LUNCH 

13:40 CASE STUDY

PACKAGING DEVELOPMENT FOR CONSUMER ELECTRONICS

  • What if packaging is not (part of) your primary product?
  • How to develop packaging for manual labor
  • Prioritize shelf appearance, cost, and unboxing experience
  • How to deal with increasing web sales

Nienke van der Veen – Meinders, Packaging Engineer, TomTom

14:20 SPONSOR SESSION

WHY YOUR BRAND’S DISTINCTIVE ASSETS START WITH PACKAGING

In the early days of marketing, with fewer brands spending more money in a small number of media channels, brands were novelties to which consumers gave plenty of attention. But in today’s digital life, where we are confronted by news, information, social media and brand messages from every conceivable angle, 24/7, attention has become a rare and much-prized asset. Consumers have better things to do than think about your brand.

New insights from the successful book series ‘How Brands Grow’ show that brands need to leverage Category Entry Points, Physical and Mental Availability and Distinctive Assets to have a chance of being considered and bought.

In this talk I’ll explain what these are and how they work, and how strategic use of Distinctive Assets - in both packaging and communication - is essential to cut through the clutter and become (or remain) a player in an increasingly competitive marketplace. Unleashing Innovation is very important to cutting through, but be careful to avoid confusion and giving ‘reasons not to buy’.

Steve Osborne, Managing Director, Osborne Pike

15:00 NETWORKING COFFEE BREAK

15:30 CASE STUDY 

PERSONALISED PACKAGING DESIGN AND CUSTOMISATION

  • The example of KitKat - currently running a promotion to win a unique KitKat with a personalised message and photos printed on the wrapper
  • Digital printing at a high volume and high speed - design and challenges

Stefan Casey, Innovation Lead for Packaging, Nestlé Product Technology Centre

16:10 CLOSING REMARKS FROM THE CHAIRPERSON

16:25 SURPRISE TOUR

17:00 NETWORKING DRINKS RECEPTION

DAY TWO - Friday 9th June

Chairperson Day 2: Constantijn Vermeer, Business Development, Verhaert New Products & Services

8:15 COFFEE AND SPEED NETWORKING

8:45 OPENING REMARKS FROM THE CHAIRPERSON

9:00 CASE STUDY 

WHAT FMCG COMPANIES EXPECT FROM PACKAGING

  • The Value Engineering approach – eliminating costs and increasing levels of satisfaction
  • A cross-functional approach, case study of Flexible Packaging
  • Developing new projects with Value Engineering – Heinz Innovation Center
  • Upcoming trends in the food industry

Vladimir Zernin, Global Value Engineering Lead for Packaging, KraftHeinz Company

9:40 CASE STUDY

WHAT RECYCLING COMPANIES EXPECT FROM PACKAGING

  • Innovation recycling and waste recovery
  • Achieving the circular economy of packaging materials versus achieving performant low weight packaging

Christine Levêque, Director Business Innovation, SUEZ 

10:20 NETWORKING COFFEE BREAK 

10:50 UNCONFERENCE SESSION
These are participant led, networking group discussions. The aim of the interactive session is to address the main challenges which you are currently facing. We will choose and display 5-10 challenges which were submitted during the introduction. Delegates will be split into groups to discuss one challenge each and a chosen group representative will later report the group’s key findings to the other delegates.

11:20 JOINT CASE STUDY

THE NIMBLE BEE PACKAGING & PRODUCT DESIGN COMPETITION

Nimble Bee is an online, international design competition between universities to come up with new packaging & product designs. Students look at problems with a fresh and creative look. Innovative companies like to challenge them to come up with new ideas through a structured design and feedback process.

Nimble Bee runs innovation challenges on a closed and secure platform with a community of students & consumers. The competition consists of two major phases: ideation and idea enrichment, with consumers validating the final ideas.

  • Product and packaging design challenges, both problem-solving as marketing aesthetics
  • Iterative process with short feedback loops
  • Consumer feedback in an early design stage
  • Suited for IP sensitive challenges through a secure platform & legal framework
  • Network of universities throughout America, Asia, Europe & Africa

Domien Delputte, Innovation Architect, Nimble Bee

Claudio Finol, Group Head Packaging Development, McBride

12:00 SPONSOR SESSION 

ANALYSING THE ECONOMIC, ENVIRONMENTAL AND SOCIAL BENEFITS OF STEEL FOR PACKAGING

  • Understanding the 7 key supply chain benefits of using steel as a packaging material
  • Understanding steel as a model material for a circular economy
  • Looking to the future of steel for packaging
    • Design & innovation – designed for efficiency
    • Sustainability - ambassador for higher recycling
    • Longevity & protection – key player in the challenge to save food

Stéphane Tondo, President, Association of European Producers of Steel for Packaging (APEAL)

12:40 NETWORKING LUNCH 

13:40 CASE STUDY 

NEW SAFETY LEGISLATION AS A DRIVER FOR PRODUCT DAMAGE REDUCTION

  • Background information related to the new (2018) legislation on packaging
  • The opportunities for cost reduction

Professor Marc Juwet, Faculty of Engineering Technology, KU Leuven University

14:20 CASE STUDY

PROTACT, OUR COMMITMENT TO YOUR FUTURE

  • Protact laminated steel from Tata Steel is a fully approved food-safe product. It is a proven material solution across a number of high-performance canmaking applications and formats
  • Protact brings a lot of benefits for the fully supply chain, including the Canmakers and the Brand owners
  • Our presentation will explain the product, our journey and experience so far, the potential impact is has for the can making and the through chain opportunities it brings

Steven Dijkstra, Head of Marketing Packaging, Tata Steel

15:00 NETWORKING COFFEE BREAK

15:30 CASE STUDY

HOW TO AVOID THE MILLION EURO PACKAGING MISTAKES

  • How to prevent costly mistakes by knowing what your consumer wants to see on your packaging, before launching it on the market
  • What are the key success criteria of the winning design packaging, the role of the design brief and how to work with agencies and suppliers to create the right packaging
  • Real examples from the FMCG market

Julia Korlyakova, Senior Brand Manager, Kellogg’s

16:10 BRAIN SPA
A roundup of the previous unconference sessions and a final Q&A and brainstorming session to generate new concrete solutions to take home with you.

16:30 CLOSING REMARKS FROM THE CHAIRPERSON
Including a wrap up from Global Executive Events.

 

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